a WELCOME fit for our WINES
This summer, we gave a warm welcome to the European tourists who visited the Iberian Peninsula, through a series of impressive media, such as giant screens and advertising panels. They were placed for two weeks (from 25 July to 7 August) in strategic areas with a large influx of travellers, such as the airports of Adolfo Suárez Madrid Barajas and Barcelona – El Prat, as well as at Atocha train station.
The aim was to make European tourists, especially those interested in wine tourism, more aware of the passion for Spanish and Portuguese wines, while encouraging responsible consumption.
This initiative enabled us to reach approximately 23,750,000 consumers.