{"id":7205,"date":"2022-12-16T12:36:28","date_gmt":"2022-12-16T12:36:28","guid":{"rendered":"https:\/\/asharedpassion.com\/events\/a-space-to-spread-the-passion-for-wines-from-spain-and-portugal\/"},"modified":"2022-12-19T11:02:34","modified_gmt":"2022-12-19T11:02:34","slug":"a-space-to-spread-the-passion-for-wines-from-spain-and-portugal","status":"publish","type":"page","link":"https:\/\/asharedpassion.com\/en\/events\/a-space-to-spread-the-passion-for-wines-from-spain-and-portugal\/","title":{"rendered":"A space to spread the passion for Wines from Spain and Portugal"},"content":{"rendered":"

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events<\/h3>\n

a SPACE to spread the PASSION for WINES from SPAIN and PORTUGAL<\/h1>\n

#aSharedPassion \u2665<\/h4>\n

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Our objective was for European tourists<\/strong> to become more familiar with wines from Spain and Portugal<\/strong>. With this in mind, this summer we launched an initiative in the arrivals area of the airports of Malaga<\/strong> (from 8 August to 4 September), Mallorca<\/strong> (from 8 August to 4 September), and Lisbon<\/strong> (from 8 to 21 August). Through it, we could easily approach travellers, to inform them about the high-quality wines we have in Spain and Portugal, as well as the PDOs\/PGIs available in the country, while encouraging responsible consumption during their stay.<\/p>\n

In these spaces, called \u201cEducational corners\u201d<\/strong>, we had specialised hostesses to provide information to travellers<\/strong>, as well as to deliver the campaign merchandising<\/strong>, consisting of flyers, tote bags, pens, drop-stops and fans, with the aim of increasing the visibility of the campaign.<\/p>\n

As a result of this initiative, in this first year of the campaign, we have made more than 3,400,000 contacts<\/strong> and reached more than 7,600 European consumers<\/strong> who are now more familiar with our wines.<\/strong><\/p>\n

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WINES FROM SPAIN<\/p>\n

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WINES FROM PORTUGAL<\/p>\n

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INDICACI\u00d3N GEOGR\u00c1FICA<\/p>\n

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PRESS OFFICE<\/p>\n

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With this in mind, this summer we launched an initiative in the arrivals area of the airports of Malaga (from 8 August to 4 September), […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6687,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-7205","page","type-page","status-publish","hentry"],"yoast_head":"\nA space to spread the passion for Wines from Spain and Portugal - A Shared PASSION<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asharedpassion.com\/en\/events\/a-space-to-spread-the-passion-for-wines-from-spain-and-portugal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A space to spread the passion for Wines from Spain and Portugal - A Shared PASSION\" \/>\n<meta property=\"og:description\" content=\"events a SPACE to spread the PASSION for WINES from SPAIN and PORTUGAL #aSharedPassion \u2665Our objective was for European tourists to become more familiar with wines from Spain and Portugal. 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